AI marketing services
AI that learns your brand's voice and drafts and schedules posts every day, then tests strategies on past data before you spend.
Services
From content to performance feedback, AI drafts every step and your team approves it.
- Automated posting
- Posts and visuals written in your brand's voice, scheduled to each social platform.
- A voice model built from your past posts, product data and brand guidelines
- Weekly post drafts and visual directions, scheduled automatically once approved
- Length, format and hashtags adapted for each platform
- Marketing backtests
- Simulate a new strategy on your past post and ad data, then decide where the budget goes.
- Your historical performance turned into a comparable baseline
- Content directions, posting frequency and timing simulated over the same period
- Only the strategies worth funding move on to launch
- AI short video
- Vertical short videos, end-card CTAs and series assets for your product.
- 9:16 formats for Reels, TikTok and YouTube Shorts
- Scripts, captions and music built around your product's selling points
- A consistent branded end card added to videos you've already edited
- Performance tracking
- Track engagement and conversions, and feed what works into the next round.
- Engagement, click and conversion data from every platform in one place
- A monthly review of which topics, formats and times perform best
- The voice model and content schedule updated from the results
Backtests: see results before launch
A backtest replays a new strategy over a period that has already happened, using the real post and ad data from that time to estimate how it would have performed.
Say you mostly posted images for the past 12 weeks. A backtest answers: what if you had led with short video, or posted every day instead, and how much would engagement have changed?
Instead of learning by spending, you know which direction is worth trying before the money goes out. After launch, real results recalibrate the model.
- Actual results
- Backtest: video-led
- Backtest: daily posts
View as table
| Week | Actual results | Backtest: video-led | Backtest: daily posts |
|---|---|---|---|
| Week 1 | 2.1% | 2.1% | 2.1% |
| Week 2 | 2.3% | 2.5% | 2.2% |
| Week 3 | 2.0% | 2.7% | 2.4% |
| Week 4 | 2.4% | 3.0% | 2.3% |
| Week 5 | 2.2% | 2.9% | 2.6% |
| Week 6 | 2.5% | 3.3% | 2.5% |
| Week 7 | 2.3% | 3.2% | 2.7% |
| Week 8 | 2.6% | 3.5% | 2.8% |
| Week 9 | 2.4% | 3.4% | 2.7% |
| Week 10 | 2.5% | 3.7% | 2.9% |
| Week 11 | 2.7% | 3.8% | 3.0% |
| Week 12 | 2.6% | 4.0% | 2.9% |
How we work together
Audit and backtest first. Automation starts once the direction is clear.
- Step 1
Audit
Understand your goals, audience and the data you already have.
- Step 2
Brand voice
Distill your brand's voice and asset guidelines from past content.
- Step 3
Backtest
Compare strategies on historical data and keep the ones worth doing.
- Step 4
Automate
Draft, review and schedule, settling into a daily rhythm.
- Step 5
Optimize
Review results regularly and adjust the next round of content.
Want AI to speak for your brand?
Tell us about your product and goals, and we'll look at where AI reply keyboards or marketing automation can help.